Design, Art Direction & Animation for "Tá Escrito" — Betano Tribute to Fluminense
In a heartfelt homage to Fluminense, Betano teamed up with W+K to create a moving campaign narrated in the iconic voice of Cartola. Through advanced AI technology, the legendary samba singer performs "Tá Escrito", a celebrated song by Xande de Pilares, aligning perfectly with the campaign theme: “We Made History.”
The film blends archival footage of the club’s most memorable moments with rich motion design and animation, weaving together a visual narrative that amplifies the emotional impact of the music.
Bringing Cartola’s voice back to life was a centerpiece of the project. This was made possible through a unique collaboration between W+K, Comando S Áudio, Joint, and LUKTHIS Studio, combining design, technology, and storytelling into a seamless tribute.
Press Links: Meio&Mensagem, PropMark, B9, UOL
CREDITS:
Title: "Tá Escrito”
Agency: Wieden+Kennedy Brasil
Executive Production: Joint
Direction: DRVNK (Joint)
Art & Design Direction: Lucas Ribeiro (Lukthis)
Year: 2024
For regular updates follow us: @lukthis.studio
Designed by Lukthis Studio LTDA. © 2024. All rights reserved.
THAT’S WHAT THIS IS ALL ABOUT.
Title: "Tá Escrito”
Agency: Wieden+Kennedy Brasil
Executive Production: Joint
Direction: DRVNK (Joint)
Art & Design Direction: Lucas Ribeiro (Lukthis)
Year: 2024
For regular updates follow us: @lukthis.studio
Designed by Lukthis Studio LTDA. © 2024. All rights reserved.
THAT’S WHAT THIS IS ALL ABOUT.
