Art & Design Direction for "Fiéis à Loucura" — Esportes da Sorte Tribute to Corinthians

“Cheering isn’t enough. Here, we’re mad. Mad for you, Corinthians. From north to south, from Brazil to Japan, the whole world recognizes the greatness of this crowd. There’s so much passion, we’ve become headlines — front pages, magazine covers. More than fans. Fanatics. Above all, faithful. It feels so good to be Corinthians.”
In a powerful tribute to Corinthians, Esportes da Sorte celebrates the unwavering passion of one of Brazil’s most iconic fan bases. The film captures the essence of what it means to be Fiel — a devotion that transcends victories, defeats, and generations.
Blending archival footage, original compositions, and expressive motion design, the campaign transforms emotion into visual poetry. Every frame echoes the heartbeat of the crowd, evoking the chants, rituals, and stories that define the Corinthians identity.
Through bold design and a raw, cinematic aesthetic, Fiéis à Loucura portrays the deep connection between the club and its people — an eternal pact rooted in faith, love, and madness.
A collaboration between Esportes da Sorte and Corinthians, the project merges design, storytelling, and emotion to honor a legacy that is not just part of football — but of Brazilian culture itself.
CREDITS:
Title: "Fiéis à Loucura”
Executive Production: Joint
Direction: DRVNK (Joint)
Art & Design Direction: Lucas Ribeiro (Lukthis)
Year: 2025

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